BS PAS 2020(2009) : 2009
Withdrawn
A Withdrawn Standard is one, which is removed from sale, and its unique number can no longer be used. The Standard can be withdrawn and not replaced, or it can be withdrawn and replaced by a Standard with a different number.
DIRECT MARKETING - ENVIRONMENTAL PERFORMANCE - SPECIFICATION
Hardcopy , PDF
06-01-2012
English
01-01-2009
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Foreword
Introduction
1 Scope
2 Terms and definitions
2.1 Direct marketing
2.2 Communications channels
2.3 Environmental management
2.4 Data
2.5 Paper and printing
3 General
3.1 Stages of a campaign
3.2 Campaign aim and objectives
3.3 Campaign planning
3.4 Campaign control
3.5 Campaign evaluation
4 Creation
4.1 Targeting
4.2 Suppression
4.3 Recyclability
4.4 Paper products
4.5 Ink and finishes
5 Implementation
5.1 Printing
5.2 Mailing houses
5.3 Distribution services
5.4 Field marketing
6 Use by recipient
7 Environmental performance indicators
7.1 General
7.2 Waste to landfill
8 Claim of conformance
Annexes
Annex A (informative) - Summary of environmental aspects
and objectives
Annex B (informative) - Environmental management systems
Annex C (normative) - Checklist of environmental considerations
in the design of DM communications
Annex D (normative) - Applicability of environmental aspects
and objectives
Annex E (normative) - Applicability of environmental
performance indicators
Annex F (normative) - Campaign management framework
Annex G (informative) - Examples of how to determine the
environmental performance score for a campaign
Annex H (normative) - Recyclability of DM communications
Bibliography
Defines requirements for the environmental performance of a direct marketing campaign.
| Committee |
ZZ/1
|
| DocumentType |
Standard
|
| Pages |
39
|
| PublisherName |
British Standards Institution
|
| Status |
Withdrawn
|
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